RED PEGASUSCampaigns, committees, and advocacy
The votes you need already exist. Nobody is talking to them.
Red Pegasus is the operating partner for campaigns, committees, and advocacy organizations — strategy, data, message, digital, and technology under one roof, powered by our conversational AI that holds real two-way conversations with voters at scale.
Real exchange, name changed.
The problem
Plenty of spend. No conversation.
Mail, digital, broadcast, field, and data each run in their own lane, on their own vendor. Everyone is busy. Nobody has actually asked the voter a question.
- Broadcast, not dialogue. Every channel talks at voters. None of them listen, log, or respond.
- Percentages, not names. Polling says 42% support you. It can’t tell you which 42%.
- Whole segments go unreached. Younger voters rarely answer a poll, open mail, or come to the door.
- The asset expires. When the cycle ends, the vendors leave and the intelligence leaves with them.
Typical campaign texting
- Talks at voters
- Every message is an ask
- Nothing comes back
- Reports a percentage
Conversational AI
- Asks, listens, responds
- Adapts to each reply
- Returns a named voter file
- Makes every other channel sharper
The Red Pegasus advantage
Real two-way conversations with voters, at scale.
Proprietary conversational AI over P2P SMS, trained on your candidate or issue — voice, tone, positions, and language. It introduces the campaign, asks a question, listens to the answer, and responds to what the voter actually said. In English or Spanish, 24/7. Every word is logged, classified, and returned by morning as a named voter file.
Identify
Who they support, what they care about, and what it would take to earn their vote — by name and voter ID.
Persuade
Persuadables sorted into 30+ message categories, handed back daily with a second-touch message already written.
Activate
Supporters routed to yard signs, volunteering, events, early vote, and vote-tripling — a list, not an estimate.
Voter file to named intelligence in five steps.
Provide your universe
Primary voters, persuadables, or a targeted list. Data auto-appended.
Train & test the AI
Trained on your candidate or issue — every position, every message. Live in 48 hours.
AI converses
Introduces the campaign, listens, persuades, responds naturally. P2P SMS, 24/7, EN/ES.
Classify every reply
Supporter, Persuadable, Hard No — sorted by issue, intent, and geography.
Deliver by morning
A named, addressed, sorted intelligence file, ready for your field, mail, and digital vendors.
Proof · live deployment
What conversational AI produced in 21 days.
Governor primary, multiple sends. Actual platform output — not a projection.
Voters contacted
Two-way conversations
Supporters verified from transcripts
Persuadables, sorted by issue
Yard signs requested, with addresses
Volunteers signed up
Event RSVPs confirmed
Hard nos suppressed from the file
Backed by peer-reviewed research. A 2025 study in Science (Hackenburg et al., ~77,000 participants, 700+ issues) found that conversational, two-way AI measurably shifted political beliefs, and that information-rich dialogue was the single strongest driver of persuasion.
How Red Pegasus operates
Built for the campaign clock.
We start with the constraint — turnout, persuasion, or ID — then run the program in three phases that map to the calendar you actually have.
Diagnose & Train
Define the win number and universe, audit the current plan and vendors, build the audience, and train and test the AI. Live within 48 hours of cleared funds.
- Outputs
- Universe & win plan, trained AI, message map, tracking and reporting
- Key decision
- Which voters decide this — and what is the one question we need answered?
Identify & Persuade
First sends go out. Supporters, persuadables, and hard nos come back by name each morning. Issue audiences feed the paid and mail programs.
- Outputs
- Daily named voter file, 30+ issue audiences, objection library, survey readout
- Key decision
- Which messages are moving which voters — and where do we shift budget?
Activate & Turn Out
Supporters are walked to a vote plan — early, mail, or Election Day — and asked to bring three more. Signs, volunteers, and RSVPs routed to field.
- Outputs
- GOTV targets, vote-tripling list, activation pipeline, post-election asset file
- Key decision
- Who still needs a plan, and what does it take to close them?
How to start
Three ways to work together.
Conversational AI is priced at $1.25 per voter in the audience, all in — audience build, AI training, every send, Spanish, classification, GOTV sequencing, QA, and full data delivery included. $250,000 minimum to start.
Conversational AI Program
The conversational AI program on its own: survey, ID, persuasion, and activation across your universe, with the full named intelligence file after every send. Runs as an IE or in coordination.
AI + Strategy Sprint
The program plus a Red Pegasus strategy, data, and message team that turns what voters say into the mail, the buy, and the field plan — one scorecard, one owner.
Operating Partnership
Red Pegasus runs the growth system for an advocacy organization, coalition, or committee across cycles — building a voter and supporter asset that compounds instead of expiring.
Request a briefing
Bring your universe size and your calendar. We’ll tell you what a program looks like, what it costs, and whether we’re the right partner. We reply within one business day. All inquiries confidential.